Ocean Strategy Consulting powered by a Tech Innovation Lab for potent marine solutions
OUR MISSION
Rebuild marine life. Restore ocean ecosystem health and resilience.
At this crucial juncture in our planet’s history, Vital Ocean beckons us to join hands, hearts, and minds in a monumental effort to transform our relationship with the Ocean — a relationship pivotal for planetary well-being and climate stability.
Inspiring a $1 billion fund and innovative organizing governance (PMO for the ocean) to mobilize and support local teams to restore ocean ecosystem health in critical marine hotspots globally.
Joi Danielson
Joi has devoted her career to solving the systemic challenges behind ocean decline, focusing on governance, funding, and technology. She first honed her problem-solving skills at McKinsey & Co., where she spent five years as a strategy consultant leading multicultural teams across diverse industries, from banking to energy. At McKinsey, Joi emerged as a leader in the firm’s ocean work within the Sustainability and Resource Productivity Practice. Seeking to gain experience in international diplomacy, advocacy campaigns, and global policy-making, she joined the Ocean Conservancy. After seeing dense plastic beaches three meters deep, she resolved to turn strategies into real change and joined Systemiq in Indonesia where she built a team and partnered with the government and private sector under a shared vision to build circular waste management systems for millions of people. These efforts have permanently halted over 60,000 tonnes of waste pollution, created hundreds of green jobs, influenced national governance policies, and generated over $50 million in investment. Joi was elected as a Systemiq Partner for her impactful work.
Believing that in this decisive decade, every proven tool must be utilized for ocean conservation, Joi took time to understand how AI, robotics, and other emerging technologies could advance sustainability efforts. With 15 years of experience in strategic leadership roles at Systemiq, McKinsey & Co., Ocean Conservancy, and CBA Bank, Joi excels in solving complex system challenges, leading global teams, and operationalizing theory for tangible conservation outcomes. She holds an MBA Cum Laude in emerging market strategy, a first-level CFA, a McKinsey Global Institute Technology Fellowship, and was a member of Peter Diamandis' A360 program. Joi's massive transformative purpose is to rebuild marine biodiversity and restore ocean ecosystem health and resilience.